Research Products & Models

The Public Lens: Legalizing Marijuana

The Public Lens: Legalizing Marijuana logoThe latest in our Public Lens series of issue-focused syndicated studies, this semi-annual subscription-based syndicated study is the definitive barometer of public opinion on one of Canada’s most prominent public policy topics. Every Spring and Fall, subscribers to this study receive fresh insights into public – and marijuana user – engagement, perceptions, and attitudes about marijuana as well as expectations and concerns about the impact of legalization.

The study gauges support/opposition levels and preferences for legalization – overall and in terms of minimum age limits, pricing, distribution options, and retail environment options. It tests the impact of a wide range of messages and information, including messaging about policy objectives, packaging regulations, THC limits, and associated law enforcement and public education initiatives. The study includes a profile of marijuana users, in terms of usage patterns and likelihood to buy legally under different pricing and retail environment scenarios.


NPS Benchmarks Canada

NPS Benchmarks Canada logoThis semi-annual subscription-based syndicated study is the quickest, most cost-effective solution for measuring the Net Promoter Score® for your brands and competing brands. Need a quick NPS benchmark or refresh without the need or budget to conduct a long survey? NPS Benchmarks Canada is the straightforward, budget-friendly solution.

Every Spring and Fall, we measure NPS among the customers of each subscriber’s requested brands. Subscribers are kept strictly confidential, and only receive the NPS results for the brands they have requested and purchased. Subscriptions are customizable, allowing purchase of booster samples, additional questions, and single or multiple waves.


Q&A Omnibus

Q&A Canada and Q&A Ontario are Pollara’s national and provincial omnibus surveys, providing fast turnaround and cost-effective pricing for clients who need answers to a small number of questions. Need to ask a few questions among Canadians or Ontarians, and don’t have a large budget? Book a seat on a Q&A Omnibus.

Every week, we field our omnibus surveys among robust, reliable samples of 1,000 adult Canadians and 800 adult Ontarians. Data is delivered within 2 weeks of survey finalization.

For more information on this omnibus, please click below for the prospectus.


Pollara On-Demand

Providing the cost effectiveness of an omnibus survey and the superior reliability and scheduling control of a custom study, Pollara On-Demand is the best solution for short, quick-turnaround surveys without large budgets or flexible timelines.

Need to conduct a short survey among 1,000 Canadians or Ontarians right now, or according to timelines that don’t fit an omnibus schedule? Need omnibus pricing, but concerned that the presence of other client questions may skew your results? Pollara On-Demand (POD) is a short custom survey vehicle that fields on an on-demand basis with omnibus-style sampling and pricing.



Pollara’s leading-edge stakeholder engagement and panel management platform allows you to easily build, manage, and engage panels of key stakeholders, customers, or residents within an always-on, at-your-fingertips online discussion forum. Built upon a message board software foundation, Dialogue is a home for your stakeholders that provides you instant access to consult them about issues, initiatives, and communications materials through quickpolls, interactive group discussions, townhall workshops, one-on-one interviews, and full surveys.

Have urgent questions for your panel? You don’t have to wait to program, field, and process a survey. Instead, instantly ask direct questions using the quickpoll feature, post a series of exploratory questions as part of a moderated interactive discussion, or invite panelists to comment and click on draft creative materials – producing heat maps that illustrate the strong and weak elements. Within Dialogue, there are numerous ways to engage your panelists and gather their feedback – either by doing it yourself, enlisting Pollara’s research team, or a hybrid approach.


Opinion Catalysts

Pollara’s proprietary Opinion Catalyst research model identifies the small segment of the public who are the crest of the wave of opinion and behaviour in every sector and sphere – those who are the most engaged, connected, and actively influential. Catalysts are knowledgeable, opinionated, word-of-mouth generators who lead and influence the public around them.

By adding our customizable model to your survey, we can provide attitudinal, behavioural, psychographic, and communications profiles of the unique Catalyst cohort for your sector – allowing you to test your initiatives, messaging, policies, and products among this critical segment as well as your other audiences. As an example of one type of Catalyst, please see our brief on the Civic Catalysts – the Opinion Catalysts on public policy and public affairs issues.

Brief: Civic Catalysts

SOCIALscape: The Canadian Social Media Monitor

This semi-annual study is Canada’s definitive measurement of social media platform membership and usage patterns. Every Spring and Fall, we measure and track how many Canadians use social media, who they are, what platforms they use, how they use them, and how often.

Although we publicly release the overall trends, clients can purchase custom questions to be included on the survey – in order to test their profile, reputation, products, services, policies, and campaigns among key social media user audiences. Your proprietary questions and results are kept strictly confidential, and only shared with you.

Please download our most recent report below, provided on a complimentary basis. If you have questions or are interested in purchasing custom proprietary questions on the next edition, the appropriate contact information is included at the back of the report.

Canadian Social Media Monitor, Fall 2016 edition (Free Downloadable Report)