Strategic Brand Calibration

Brand Hygiene with a socially conscious lens...

SBC is division of Pollara Strategic Insights that offers a focused and practical approach to managing brands and reputation in today’s rapidly evolving environment. 

SBC is measurable and strategic approach to ensuring optimal brand hygiene through a socially conscious lens.

Brand Specialists

Pollara has specialists that cover multiple discipline areas with a depth of expertise across, Strategy, Brand Management & activation, Brand Quant and Qual Research and SEM modeling, as well as Media, PR, crisis management as well as diversity based social responsibility management.
 
This relevant and highly skilled team works with your leadership team and organization to deconstruct your brand, marketing and current concerns, to ensure alignment and “calibration” to the internal and external marketplace opportunities and enable you to align and validate current assumptions, or pivot towards highest returning opportunities. 
 

Justine Fedak

Justine is a Corporate Hippie. She was a senior marketing and communications executive with BMO for over 20 years. She most recently held the executive position of Global Head of Social Media, Brand, and Sponsorships for BMO Financial Group.

Don Guy

Don Guy has been described as a “legendary political strategist”, a “brilliant strategist” and a “policy wizard” who has a unique understanding of the nexus between communication and policy. A founding partner of KTG Public Affairs and a member of global research and strategy firm Greenberg Quinlan Rosner Research, Don has managed some of the most successful public affairs campaigns in Canada.

Craig Worden

Justine is a Corporate Hippie. She was a senior marketing and communications executive with BMO for over 20 years. She most recently held the executive position of Global Head of Social Media, Brand, and Sponsorships for BMO Financial Group.

Star Jones

Justine is a Corporate Hippie. She was a senior marketing and communications executive with BMO for over 20 years. She most recently held the executive position of Global Head of Social Media, Brand, and Sponsorships for BMO Financial Group.