From March 29 to April 13, 2019, Pollara conducted an online survey among a randomly-selected, reliable sample of N=1,253 adult Canadians. A margin of error cannot be applied to online samples. However, a probability sample of this size would carry a margin of error of +3.0%, 19 times out of 20. The sample was statistically weighted using standard weighting techniques to ensure the results accurately reflect the gender, age, and geographic distribution of the adult Canadian population according to the most recent Census.
The objectives of the study were to determine:
- Participation in 19 different gaming activities during the past year
- Intent to play lotteries and casino games on government and privately run gaming websites
- Demographic and regional segments most attracted to each gaming activity
Download research findings from Pollara’s Canadian Gambling Habits and Intentions: Traditional and Online Offerings.