IFIC and Pollara Release 2019 Canadian Investor Survey

Annual survey expanded to include ETF investors

September 26, 2019 (Toronto) – The Investment Funds Institute of Canada (IFIC) and Pollara Strategic Insights today released the results of their annual survey of investors – the Canadian Mutual Fund and Exchange-Traded Fund Investor Survey. The survey, which has been expanded to include responses from both mutual fund and exchange-traded fund (ETF) investors, has been tracking investor attitudes, expectations and understanding since its inception in 2006.

This year’s survey features insights on a number of topics including confidence in mutual funds and ETFs, advisor satisfaction, use of online brokerages and robo-advisors, fee knowledge, and satisfaction with fee and performance statements.

“The Pollara research provides valuable
insights that helps to inform and guide many of IFIC’s key policy initiatives
over the year, and the addition of ETF data provides a more comprehensive
understanding of the investment funds landscape,” said Paul Bourque, President
and CEO, IFIC. “I’m pleased to see that knowledge of fees has shown a
significant increase over the past two years, and we hope that the insights
gained through our ongoing research will ultimately help firms evaluate and
improve their disclosure practices.”

“The addition of the ETF investors in the study this year has provided interesting insights into the differences between these investor types,” stated Lesli Martin, Vice-President of Pollara Strategic Insights. “It is positive to see that, while investors are becoming more confident in their product choices, they are also becoming more discerning about the information they want to see.”

In recent years, the survey has been adapted to provide insights into client knowledge and behaviour following the introduction of CRM2 regulation. While confidence in knowledge of fees continues to increase among mutual fund investors, there has been a decline in those investors reporting that the statements are easy to understand, going from 82% in 2017 to 67% in 2019.

Key Findings:

  • Both mutual fund
    and ETF investors show a high level of confidence in the product and its
    ability to meet financial goals (91% and 88% respectively).
  • Investors have high
    levels of satisfaction with their advisor; 81% of mutual fund investors and 91%
    of ETF investors are satisfied or completely satisfied with the advice they
    receive and 85% of mutual fund investors and 87% of ETF investors agree that their
    advisor’s advice is worth the fees.
  • Among mutual fund
    investors, the incidence of fee discussions significantly increased in 2019,
    with 88% now reporting that they discussed at least one fee topic with their
  • Awareness of online
    brokerages among mutual fund investors has increased by 9% to reach 71% this
    year, though usage remains consistent at 29%; ETF investors are much more
    likely to have used them (67%).

Pollara conducted telephone interviews with
approximately 1,000 randomly-selected mutual fund holders and 500 ETF holders who
are eighteen years of age or older who make all or some of the decisions
regarding investment purchases in their household.

To access the full Canadian Mutual Fund and Exchange-Traded Fund Investor Survey, please visit IFIC.ca or pollara.com.

Download: The Canadian Mutual Fund and Exchange-Traded Fund Investor Survey
Le téléchargement de: Sondage auprès des investisseurs en fonds communs de placement et fonds négociés en bourse du Canada

About IFIC

The Investment Funds Institute of Canada is the voice
of Canada’s investment funds industry. IFIC brings together 150 organizations,
including fund managers, distributors and industry service organizations, to
foster a strong, stable investment sector where investors can realize their
financial goals. By connecting Canada’s savers to Canada’s economy, our
industry contributes significantly to Canadian economic growth and job

About Pollara
Strategic Insights

Founded in 1980, Pollara Strategic Insights is one
of Canada’s premier full-service research firms – a collaborative
team of senior research veterans who are passionate about conducting research
through hands–on creativity and customized solutions. Taking full advantage of
their comprehensive toolbox of industry-leading quantitative and qualitative
methodologies and analytical techniques, Pollara provides research-based
strategic advice to a wide array of clients across all sectors on a local,
national, and global scale.

For more information, please contact:

Pira Kumarasamy
Senior Manager, Communications and Public Affairs

Lesli Martin
Vice President, Public Affairs
Pollara Strategic Insights
416-921-0090 ext. 2207


More than half of Canadians report having a chronic illness, and a third are not receiving appropriate treatment

July 23, 2019 — The latest
white paper based on the 13th edition of the Health Care in Canada (HCIC)
survey was released today. Co-authored by members of the Pollara and HCIC
Coalition teams, the paper focusses on analysing the HCIC survey findings as
they relate to chronic disease. 

In the 2018 HCIC survey, more than half of Canadians
reported having one or more chronic illnesses; with cardiovascular disease,
arthritis, lung disease and mental health disorders, singly or in concert, the
most common diagnoses. Despite increasing recognition and concern among the
body politic, the prevalence of dementia remains comparatively low.
Disappointingly, in the management of chronic diseases, only 66 percent of
adults currently report they always or often receive appropriate treatments.
The dominant reasons reported by patients for non-receipt of appropriate
therapy are prolonged wait times, lack of affordability of care, and lack of
understanding support from healthcare professionals.  

For more findings and analysis, download and read the white paper.

Established in 1998, the HCIC Survey is Canada’s
longest-running, most in-depth survey of the public, general/family physicians,
specialists, nurses, pharmacists, allied health professionals, and health
care administrators. It identifies and tracks perceived strengths, areas of
concern, key current issues, and opportunities for improvement in health care
quality, accessibility and affordability.

The 2018 edition is the 13th wave
of the study, with additional regular waves of research scheduled in the years
ahead. This edition of Canada’s report card on the health care system looked at
a variety of issues including opinions about chronic disease prescription
usage, timeliness of access to health care, challenges faced by
non-professional caregivers, and options for end-of-life care and the opioid

More information about the 2018 and previous editions of the HCIC study, including links to all data, findings, and reporting, are provided here.  

Since its inception in 1998, the
HCIC survey has been conducted by Pollara Strategic Insights, supported by
the HCIC survey partners, with principal funding from Merck Canada. The HCIC
survey partners and sponsors are a broad group of national, multi-institutional
health care stakeholders including many of the country’s top professional
associations, not-for-profit health organizations, and institutions: the
Canadian Cancer Society; Canadian Home Care Association; Canadian Hospice
Palliative Care Association; Canadian Medical Association; Canadian Nurses
Association; Canadian Pharmacists Association; Constance-Lethbridge
Rehabilitation Centre, Centre for Interdisciplinary Research in Rehabilitation;
McGill University; Health Charities Coalition of Canada; HealthCareCAN;
Innovative Medicines Canada; Institute of Health Economics; Studer Group
Canada; Merck Canada; Strive Health Management; and, CareNet Health Management

Sign-up for the Pollara e-newsletter to stay up-to-date on our latest insights.

What Canadians Believe: From science and spirituality to conspiracies and the supernatural

July 21, 2019 --- Pollara
Strategic Insights recently surveyed 2,002 Canadians about their beliefs across
a range of serious and not-so-serious subjects that are popular in today’s
media and entertainment or perennial undercurrents within the zeitgeist. The
survey covers topics rooted in science, spirituality, physics, conspiracy theories,
and the supernatural.

Throughout the results Canadians
exhibit a very strong allegiance to, and confidence in, science,
whether it be belief in evolution, The Big Bang, climate change, dinosaurs, or
the likelihood that artificial intelligence will surpass that of humans.

Many Canadians are also
, expressing belief in a soul and/or a higher power. 

Despite the
prevalence of anti-vaccination activists, flat earth theorists, and zombie
fiction in today’s headlines and entertainment
, very small
proportions of Canadians adhere to these beliefs. Similarly, few
believe in longstanding conspiracy theories 
such as the fake moon
landing and Elvis being alive. 

Nevertheless, given that
Canadians tend to disregard such propositions and generally display a need for
evidence, some of the results may prove surprising 
especially how many Canadians believe in ghosts, dowsing, and psychic powers.

To learn more read our report.

Sign-up for the Pollara e-newsletter to stay up-to-date on our latest insights.