Lets Build Canada Ad

Facebook Ad Library Recap – September 26 – October 2

Facebook launched their ad library in June 2019 – it is a searchable database that will index and store all ads created by pages on Facebook and track their spending overall and by week. You’ll be able to see all ads by a page, not just ads that were targeted to you, and will be able to see what demographics each ad targeted. The ads will be stored for seven years

We thought it would be interesting to break down the top 10 spenders on Facebook advertising each week and provide a sample of their active advertisements. We’ve seen the impact digital ads have had on past campaigns – it will be interesting to see what impact it will have on this campaign.

The highest spending Facebook page from September 26 – October 2 was that of the Liberal Party of Canada. They spent $129,347, bringing their total Facebook ad spend up to $470,418. Their ads during this period focused on asking supporters to sign up on their website, tax cuts for the middle class and their climate change proposals.

The second highest spending Facebook page for this period is the Conservative Party of Canada’s page. They spent $108,175 in the last week, which brings their total since June up to $466,062. Their ads from September 26 – October 2 focused on the free market and the restaurant Jollibee’s success, local events, and infrastructure spending commitments such as replacing the George Massey Tunnel replacement.

The third highest spending Facebook page is the Elections Canada English page. They have spent $81, 216 from September 26 – October 2, and have spent a total of $301,845 since June 2019. Their ads during the last week have focused on jobs they have available for advance polls and election day, directing people to their website to get information on voting and confirming that voter cards are in the mail.

Up next is the leader of the Liberal Party of Canada, Justin Trudeau’s page. In the week between September 26 – October 2, his page spent $77, 656 on Facebook advertising. In total, his page has spent $425, 175 since June. His ads during this specific period focus on defending women’s right to choose, fighting climate change and asking supporters to sign up on their website.

Rounding out the top five highest spending pages for political advertising is that of Canada’s NDP. They spent $38,219 from September 26 – October 2. In total, they have spent $152, 542 since June 2019. Their ads focused on Quebec ads taking aim at Bill 21 with the slogan “turban ou pas turban”, sharing their latest ad “Jagmeet Singh is in it for you” and climate change.

The sixth-highest spending Facebook page is Canada Proud. This is the first third-party group on this week’s list. They spent $32,280 from September 26 – October 2. Since June 2019, they have spent $164,731. Their ads during this time frame focus on whether Justin Trudeau or Andrew Scheer has better foreign policy ideas, calling Justin Trudeau and Catherine McKenna hypocrites and criticizing things that Trudeau has done as Prime Minister.

Up next is the French version of Elections Canada’s page. They have spent $27,247 on Facebook advertising during the week of September 26 – October 2. Since June 2019, they have spent $100,197. Their ads during this week focused on jobs they have available for advance polls and election day, directing people to their website to get information on voting and confirming that voter cards are in the mail.

The eighth-highest spending page for Facebook ads is the Canadian Federation of Nurses Unions. They spent $26, 869 from September 26 – October 2nd, and spent a total of $77, 069 from June 2019 to present. Their ads highlight a lack of long-term care spaces, workplace violence and wait times.

Towards the end of the top ten list is Let’s Build Canada’s page. They have spent $23, 501 on Facebook ads from September 26 – October 2nd, and have spent $27, 119 since June 2019. Their ads focused on Canada’s economy, encouraging people to commit to voting and climate change.

Rounding out the top ten pages with the highest Facebook advertising spending during the week of September 26 – October 2nd is the 100 Debates on the Environment page, a third-party group focused on climate change and the environment. They spent $16, 737 both during this specific period and since June 2019. Their ads focused on making the environment the biggest election issue and sharing location details for environmental debates in ridings across the country.

Be sure to check back next week for new insights into Facebook ad spending.

Take a look at the 10 highest spending Facebook pages