Canadian Medical Association

Facebook Ad Library – September 18-25

Facebook launched their ad library in June 2019 – it is a searchable database that will index and store all ads created by pages on Facebook and track their spending overall and by week. You’ll be able to see all ads by a page, not just ads that were targeted to you, and will be able to see what demographics each ad targeted. The ads will be stored for seven years

We thought it would be interesting to break down the top 10 spenders on Facebook advertising each week and provide a sample of their active advertisements. We’ve seen the impact digital ads have had on past campaigns – it will be interesting to see what impact it will have on this campaign.

The highest spending page from September 18-25 is that of the Conservative Party of Canada. In the past week, the CPC has spent $101,486 on Facebook advertising. Since the Ad Library’s creation, they have spent $357,888.

Their active ads relate to their proposed Green Public Transit Tax Credit, their proposed tax cut package, and Justin Trudeau not being trustworthy.

The second highest spending page is the English page for Elections Canada. In the past week, they have spent $80,002. Since June 2019, they have spent 220,626 on ads.

Their active ads focus on directing people to their website to get details on where to vote, how to vote and registering to vote. It’s important to note that these ads come in a variety of languages to reach as many Canadians as possible.

The third-highest spending Facebook page in the past week the Liberal Party of Canada. They have spent $39,420. Since June, they have spent 341, 068 on Facebook advertising.

Their ads focused on driving supporters to sign up on their website, seeking out donations and campaign events in Peterborough, Ontario.

Nearing the middle of the pack is leader of the Liberal Party of Canada, Justin Trudeau. His page has spent $39,205 in the past week, and 347, 519 since June.

These ads focus on the Liberal Party of Canada’s commitment to stronger gun control, climate change and upcoming campaign events.

In the middle of the top 10 is Canada’s NDP. In the past week, they have spent $36, 318 on Facebook ads. Since June, they have spent a total of $114,323.

Their active ads focus on pharmacare, Justin Trudeau meeting with big oil and gas companies, and taking a lawn sign.

Up next we have the French page for Elections Canada. They have spent $26, 463 in the past week, and $72, 949 since June on French ads.

Their active ads focus on directing people to their website to get details on where to vote, how to vote and registering to vote.

The seventh highest spenders are the Canadian Federation of Nurses Unions. This is the first third-party group to break into the top 10 Facebook advertising spenders. In the past week, they have spent $25,240. Since June, they have spent $50,200.

Their ads focus on ending workplace violence and calling supporters to email local candidates to call for better healthcare and national pharmacare. Their ads appear in both English and French.

Towards the end of the top 10 list, we have Canada Proud. They are the second third-party group to appear on this list. They spent $24,774 in the past 7 days on advertising and have spent $132,450 since June.

Their ads from September 18-25 focused primarily on the Prime Minister’s blackface scandal and sharing an election survey to their followers.

The ninth highest spending page is the Canadian Medical Association, who have spent $17,411 in the past week. Since June 2019, they have spent a total of $54,503 on Facebook advertising. They are the third third-party group to show up on this list.

Their current ads call on supporters to get in touch with local candidates to make healthcare a priority for the federal election and calling for an increase funding for seniors and support for their caregivers.

Rounding out the top 10 list for September 18-25 is leader of the Conservative Party Andrew Scheer. His page has spent $9,628 in the past week and $66,610 since June.

His page’s ads focus on putting money into taxpayer pockets, highlighting that Justin Trudeau is not as advertised and sharing campaign events. His ads appear in both English and French.

That is the top 10 Facebook advertisers for the last week. We will have an updated list next week – be sure to check back!

Be sure to read our recap of Facebook ad spending from September 18-25!