{"id":24416,"date":"2024-05-15T16:04:15","date_gmt":"2024-05-15T20:04:15","guid":{"rendered":"https:\/\/www.pollara.com\/paysage-social\/"},"modified":"2026-02-26T15:30:49","modified_gmt":"2026-02-26T20:30:49","slug":"paysage-social","status":"publish","type":"page","link":"https:\/\/www.pollara.com\/fr-ca\/paysage-social\/","title":{"rendered":"Paysage social"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24416\" class=\"elementor elementor-24416 elementor-22526\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7408119 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7408119\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;,&quot;shape_divider_top&quot;:&quot;opacity-tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e2ac70 elementor-invisible\" data-id=\"1e2ac70\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e03ca31 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e03ca31\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paysage social<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-576e355 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"576e355\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le guide d\u00e9finitif sur l\u2019utilisation \ndes m\u00e9dias sociaux et des plateformes de messagerie par les \nCanadiens<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26495a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26495a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed40eee\" data-id=\"ed40eee\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c495e7 elementor-widget elementor-widget-heading\" data-id=\"3c495e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Depuis 2016, SocialScape est le guide d\u00e9finitif de l\u2019utilisation des m\u00e9dias sociaux et des plateformes de messagerie par les Canadiens.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a4854 bodycommon elementor-widget elementor-widget-text-editor\" data-id=\"90a4854\" data-element_type=\"widget\" id=\"bodycommon\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x_MsoNormal\"><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Savez-vous qui utilise chacune des principales plateformes de m\u00e9dias sociaux et de messagerie, et comment&nbsp;?  <\/span><\/p><p class=\"x_MsoNormal\">Ou, sur quelles plateformes votre organisation et \/ou vos marques sont-elles remarqu\u00e9es&nbsp;?<\/p><p class=\"x_MsoNormal\">Abonnez-vous \u00e0 <b>l\u2019\u00e9dition 2026 de SocialScape<\/b> pour mieux comprendre vos audiences sur chaque plateforme et quelles plateformes vous offriront le meilleur retour sur investissement.  <\/p><p class=\"x_MsoNormal\">S\u2019appuyant sur cinq vagues de recherches approfondies sur le suivi de l\u2019utilisation des m\u00e9dias sociaux, <b>SocialScape 2026 <\/b>continuera de mesurer et de suivre <u>qui<\/u> utilise chacune des principales plateformes de m\u00e9dias sociaux et de messagerie ainsi <u>que comment<\/u> elles les utilisent.  <\/p><p class=\"x_MsoNormal\">De plus, le rapport de chaque abonn\u00e9 comprendra un <b>chapitre d\u00e9di\u00e9 aux r\u00e9sultats confidentiels sp\u00e9cifiques \u00e0 son organisation et \/ ou \u00e0 ses marques<\/b>, identifiant les plates-formes les plus appropri\u00e9es et les plus efficaces &#8211; et fournissent le meilleur retour sur investissement &#8211; pour leur organisation.<\/p><p class=\"x_MsoNormal\">Pour plus de d\u00e9tails sur les \u00e9tudes et les abonnements, consultez notre prospectus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4836a30 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4836a30\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.pollara.com\/wp-content\/uploads\/2024\/05\/Pollara-SocialScape2024-PxF2.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-file-pdf\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le prospectus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1599137 elementor-widget elementor-widget-spacer\" data-id=\"1599137\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Paysage social Le guide d\u00e9finitif sur l\u2019utilisation des m\u00e9dias sociaux et des plateformes de messagerie par les Canadiens Depuis 2016, SocialScape est le guide d\u00e9finitif de l\u2019utilisation des m\u00e9dias sociaux et des plateformes de messagerie par les Canadiens. Savez-vous qui utilise chacune des principales plateformes de m\u00e9dias sociaux et de messagerie, et comment&nbsp;? Ou, sur &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.pollara.com\/fr-ca\/paysage-social\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo; Paysage social &raquo;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-24416","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paysage social &#187; Pollara Strategic Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pollara.com\/fr-ca\/paysage-social\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paysage social\" \/>\n<meta property=\"og:description\" content=\"Le guide d\u00e9finitif sur l\u2019utilisation par les Canadiens des m\u00e9dias sociaux et des plateformes de messagerie\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pollara.com\/fr-ca\/paysage-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Pollara Strategic Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PollaraStrategicInsights\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T20:30:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pollara.com\/wp-content\/uploads\/2024\/05\/bg_socialscape.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Paysage social\" \/>\n<meta name=\"twitter:description\" content=\"Le guide d\u00e9finitif sur l\u2019utilisation par les Canadiens des m\u00e9dias sociaux et des plateformes de messagerie\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.pollara.com\/wp-content\/uploads\/2024\/05\/bg_socialscape-1024x577.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@Pollara\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/paysage-social\/\",\"url\":\"https:\/\/www.pollara.com\/fr-ca\/paysage-social\/\",\"name\":\"Paysage social &#187; 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