{"id":28895,"date":"2025-08-13T16:15:09","date_gmt":"2025-08-13T20:15:09","guid":{"rendered":"https:\/\/www.pollara.com\/lequipe\/biographie-craig-worden\/"},"modified":"2026-01-22T13:34:52","modified_gmt":"2026-01-22T18:34:52","slug":"biographie-craig-worden","status":"publish","type":"page","link":"https:\/\/www.pollara.com\/fr-ca\/biographie-craig-worden\/","title":{"rendered":"Biographie : Craig Worden"},"content":{"rendered":"\t\t
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Craig Worden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pr\u00e9sident et chef de l\u2019innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En plus de ses responsabilit\u00e9s de leadership d\u2019entreprise, Craig dirige les divisions de recherche de Pollara et le d\u00e9veloppement de nos m\u00e9thodologies de recherche, mod\u00e8les, produits et offres de services. Il offre des conseils concrets et perspicaces \u00e0 nos clients, appliquant l\u2019expertise acquise au cours de plus de 27 ans de recherche quantitative et qualitative pour un large \u00e9ventail de clients du secteur priv\u00e9, public et \u00e0 but non lucratif. Il s\u2019est engag\u00e9 avec enthousiasme \u00e0 fournir des solutions de recherche cr\u00e9atives et personnalis\u00e9es qui offrent aux clients une compr\u00e9hension claire et des recommandations strat\u00e9giques pour la meilleure voie \u00e0 suivre.<\/p>

Pour Craig, la recherche n\u2019est pas notre principal produit livrable \u2013 c\u2019est le fondement essentiel sur lequel nous fournissons notre valeur principale : des conseils perspicaces et un partenariat consultatif. Impliqu\u00e9 dans la conception et l\u2019analyse de bon nombre de nos projets, ses activit\u00e9s cl\u00e9s comprennent la direction d\u2019analyses de segmentation et de motivation personnalis\u00e9es ainsi que l\u2019insufflant des id\u00e9es avec l\u2019interpr\u00e9tation des v\u00e9t\u00e9rans, le contexte du monde r\u00e9el et des recommandations exploitables. Il est passionn\u00e9 par le fait de creuser sous la surface des r\u00e9sultats de premi\u00e8re ligne et d\u2019aider les clients \u00e0 identifier et \u00e0 atteindre leurs publics cl\u00e9s avec une bonne compr\u00e9hension des fondements \u00e9motionnels, des niveaux d\u2019engagement, de la persuadabilit\u00e9 et des principaux moteurs de ces segments.<\/p>

Craig est un professionnel certifi\u00e9 de l\u2019analytique et de l\u2019information (PCAI) et si\u00e8ge actuellement au comit\u00e9 des perspectives sur le cannabis du Conseil canadien des perspectives de la recherche (CRIC). Sa carri\u00e8re de chercheur a commenc\u00e9 chez Angus Reid Group\/Ipsos-Reid, o\u00f9 il est pass\u00e9 de stagiaire analyste \u00e0 vice-pr\u00e9sident associ\u00e9 en cinq ans. Au cours de sa carri\u00e8re, il a con\u00e7u et analys\u00e9 des centaines de sondages et anim\u00e9 des milliers de groupes de discussion. Avant de se joindre \u00e0 Pollara, il a fond\u00e9 et g\u00e9r\u00e9 des pratiques de recherche en affaires publiques chez L\u00e9ger et Angus Reid Public Opinion\/Vision Critical.<\/p>

Craig est apparu dans la presse \u00e9crite et audiovisuelle \u00e0 des centaines de reprises, fournissant des commentaires sur les tendances de l\u2019opinion publique, la politique et les \u00e9lections, et les techniques de recherche. Il est titulaire d\u2019un certificat en sensibilisation aux Autochtones et en \u00e9ducation \u00e0 la r\u00e9conciliation de l\u2019Universit\u00e9 des Premi\u00e8res Nations du Canada pour avoir suivi le cours Quatre saisons de la r\u00e9conciliation. Il est \u00e9galement titulaire d\u2019un baccalaur\u00e9at sp\u00e9cialis\u00e9 en sciences politiques de l\u2019Universit\u00e9 Carleton et d\u2019une ma\u00eetrise en sciences politiques de l\u2019Universit\u00e9 Brock. En 2024, \u00e0 l\u2019occasion du 60e anniversaire de Brock, Craig a \u00e9t\u00e9 l\u2019un des 60 r\u00e9cipiendaires des Prix de brillance<\/a> des anciens de l\u2019Universit\u00e9 Brock, un prix c\u00e9l\u00e9brant les r\u00e9alisations professionnelles, le travail acharn\u00e9, le leadership et l\u2019innovation des laur\u00e9ats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Craig Worden Pr\u00e9sident et chef de l\u2019innovation En plus de ses responsabilit\u00e9s de leadership d\u2019entreprise, Craig dirige les divisions de recherche de Pollara et le d\u00e9veloppement de nos m\u00e9thodologies de recherche, mod\u00e8les, produits et offres de services. Il offre des conseils concrets et perspicaces \u00e0 nos clients, appliquant l\u2019expertise acquise au cours de plus de … <\/p>\n

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