{"id":24278,"date":"2019-06-21T15:19:27","date_gmt":"2019-06-21T19:19:27","guid":{"rendered":"https:\/\/www.pollara.com\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\/"},"modified":"2024-07-02T19:36:39","modified_gmt":"2024-07-02T23:36:39","slug":"devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils","status":"publish","type":"post","link":"https:\/\/www.pollara.com\/fr-ca\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\/","title":{"rendered":"DEVICEscape 2019 : Mesure d\u00e9finitive par le Canada de la propri\u00e9t\u00e9 et des habitudes d\u2019utilisation des appareils"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24278\" class=\"elementor elementor-24278 elementor-5641\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b274994 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b274994\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7884efa\" data-id=\"7884efa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522e880b elementor-widget elementor-widget-text-editor\" data-id=\"522e880b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333;\"><\/span><\/p>\n<p><span style=\"color: #333333;\">21 juin 2019 &#8212; Dans notre \u00e9dition inaugurale de <em>\n  <a style=\"color: #333333;\" href=\"https:\/\/www.pollara.com\/wp-content\/uploads\/2017\/12\/Pollara-DEVICEscape-RptF.pdf\">DEVICEscape<\/a>\n<\/em> \u2013 la mesure d\u00e9finitive par le Canada des habitudes de propri\u00e9t\u00e9 et d\u2019utilisation des appareils personnels (et des services de diffusion en continu) \u2013 nous voyons 2019 comme une p\u00e9riode de changement en termes de pr\u00e9valence des anciennes et des nouvelles technologies.  <\/span><\/p>\n<p><span style=\"color: #333333;\"><\/span><\/p>\n<p><span style=\"color: #333333;\">Il n\u2019est pas surprenant que le <strong>smartphone <\/strong>r\u00e8gne en ma\u00eetre en termes de propri\u00e9t\u00e9 de l\u2019appareil (81%) et d\u2019utilisation (76% utilisent au moins occasionnellement&nbsp;; 58% utilisent quotidiennement), mais il est suivi de pr\u00e8s par les piliers de longue date de <strong>l\u2019ordinateur portable<\/strong> (81%&nbsp;; 76%&nbsp;; 44%) et <strong>de l\u2019ordinateur de bureau<\/strong> (73%&nbsp;; 65<strong>%&nbsp;; 43%).<\/strong> La r\u00e9volution de la mobilit\u00e9 et du streaming est pleinement en vigueur, avec des smartphones, des ordinateurs portables, <strong>des tablettes<\/strong> et des services de streaming de films \/ t\u00e9l\u00e9vision en t\u00eate du classement.<\/span><\/p>\n<p><span style=\"color: #333333;\"><\/span><\/p>\n<p><span style=\"color: #333333;\">Pourtant, malgr\u00e9 l\u2019ascension des smartphones, une technologie apparemment ancienne comme le <strong>t\u00e9l\u00e9phone fixe <\/strong>persiste. Six Canadiens sur dix (63 %) d\u00e9clarent en avoir un, et 59 % l\u2019utilisent au moins occasionnellement. Cependant, seulement 25% l\u2019utilisent quotidiennement. Pendant ce temps, le smartphone a remplac\u00e9 son pr\u00e9d\u00e9cesseur&nbsp;: Internet et le <strong>t\u00e9l\u00e9phone portable <\/strong>d\u00e9ficient en applications (35% poss\u00e8dent&nbsp;; 28% utilisent au moins occasionnellement&nbsp;; 11% utilisent quotidiennement).  <\/span><\/p>\n<p><span style=\"color: #333333;\"><\/span><\/p>\n<p><span style=\"color: #333333;\">Les technologies plus anciennes comme <strong>les lecteurs de DVD <\/strong>(73 %) sont plus r\u00e9pandues que leur format de nouvelle g\u00e9n\u00e9ration : le <strong>lecteur Blu-Ray <\/strong>(48 %). Cependant, les abonnements payants \u00e0 <strong>des services de diffusion de films et de t\u00e9l\u00e9vision en continu comme Netflix <\/strong>(66 %) sont presque sup\u00e9rieurs aux deux approches sur disque pour visionner des divertissements. Plus important encore, ces services de streaming sont utilis\u00e9s plus fr\u00e9quemment que les lecteurs de disques, car 61% les regardent au moins occasionnellement et 49% les regardent au moins une fois par semaine. Les lecteurs de DVD (58%&nbsp;; 14%) sont particuli\u00e8rement \u00e0 la tra\u00eene de ces mod\u00e8les d\u2019utilisation en termes d\u2019utilisation hebdomadaire, et les lecteurs Blu-Ray (37%&nbsp;; 11%) plus loin.<\/span><\/p>\n<p><span style=\"color: #333333;\"><\/span><\/p>\n<p><span style=\"color: #333333;\">Malgr\u00e9 la popularit\u00e9 des services de diffusion de films et de t\u00e9l\u00e9vision en continu, leurs cousins uniquement audio sont particuli\u00e8rement \u00e0 la tra\u00eene de ces services en termes d\u2019adoption et d\u2019utilisation. <strong>Les services de musique en continu <\/strong>comme Google Play ou Apple Music (34 % d\u2019abonnement payant&nbsp;; 28 % utilisent au moins occasionnellement) et les services de radio par satellite comme SiriusXM (29 % d\u2019abonnement payant&nbsp;; 22 % d\u2019utilisation au moins occasionnellement) sont environ deux fois moins populaires que netflix.<\/span><\/p>\n<p><span style=\"color: #333333;\"><\/span><\/p>\n<p><span style=\"color: #333333;\">Comparativement, la bonne <strong>vieille radio autonome <\/strong>\u00e0 domicile (pas en voiture) ne semble pas encore aller nulle part, car 61 % des Canadiens en poss\u00e8dent une, 52 % l\u2019\u00e9coutent au moins occasionnellement, et plus l\u2019utilisent quotidiennement (17 %) et hebdomadairement (26 %) qu\u2019un service de diffusion de musique en continu payant (13 %&nbsp;; 20 %) ou un service de radio par satellite payant (9 %&nbsp;; 15 %).<\/span><\/p>\n<p><span style=\"color: #333333;\"><\/span><\/p>\n<p><span style=\"color: #333333;\">Pour en savoir plus sur ces appareils et services de streaming, ainsi que sur les mod\u00e8les de propri\u00e9t\u00e9 et d\u2019utilisation des t\u00e9l\u00e9viseurs intelligents, des PVR \/ DVR, des consoles de jeux vid\u00e9o, des lecteurs de disques vinyles et de cassettes, et de la nouvelle cat\u00e9gorie de haut-parleurs intelligents (ex. Amazon Echo, Google Home et Apple HomePod), <a style=\"color: #333333;\" href=\"https:\/\/www.pollara.com\/wp-content\/uploads\/2017\/12\/Pollara-DEVICEscape-RptF.pdf\">lisez notre rapport<\/a>.<\/span><\/p>\n<p><span style=\"color: #333333;\"><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.pollara.com\/fr-ca\/personne-ressource\/\">Inscrivez-vous \u00e0 la newsletter \u00e9lectronique Pollara pour<\/a> rester au courant de nos derni\u00e8res informations.<\/span><\/p>\n<p><span style=\"color: #333333;\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>21 juin 2019 &#8212; Dans notre \u00e9dition inaugurale de DEVICEscape \u2013 la mesure d\u00e9finitive par le Canada des habitudes de propri\u00e9t\u00e9 et d\u2019utilisation des appareils personnels (et des services de diffusion en continu) \u2013 nous voyons 2019 comme une p\u00e9riode de changement en termes de pr\u00e9valence des anciennes et des nouvelles technologies. Il n\u2019est pas &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.pollara.com\/fr-ca\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo; DEVICEscape 2019 : Mesure d\u00e9finitive par le Canada de la propri\u00e9t\u00e9 et des habitudes d\u2019utilisation des appareils &raquo;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":23105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[213,219],"tags":[],"class_list":["post-24278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dernieres-informations","category-toutes-les-publications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DEVICEscape 2019 : Mesure d\u00e9finitive par le Canada de la propri\u00e9t\u00e9 et des habitudes d\u2019utilisation des appareils &#187; Pollara Strategic Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pollara.com\/fr-ca\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEVICEscape 2019 : Mesure d\u00e9finitive par le Canada de la propri\u00e9t\u00e9 et des habitudes d\u2019utilisation des appareils &#187; Pollara Strategic Insights\" \/>\n<meta property=\"og:description\" content=\"21 juin 2019 &#8212; Dans notre \u00e9dition inaugurale de DEVICEscape \u2013 la mesure d\u00e9finitive par le Canada des habitudes de propri\u00e9t\u00e9 et d\u2019utilisation des appareils personnels (et des services de diffusion en continu) \u2013 nous voyons 2019 comme une p\u00e9riode de changement en termes de pr\u00e9valence des anciennes et des nouvelles technologies. Il n\u2019est pas &hellip; Continuer la lecture de &laquo; DEVICEscape 2019 : Mesure d\u00e9finitive par le Canada de la propri\u00e9t\u00e9 et des habitudes d\u2019utilisation des appareils &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pollara.com\/fr-ca\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\/\" \/>\n<meta property=\"og:site_name\" content=\"Pollara Strategic Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PollaraStrategicInsights\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-21T19:19:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-02T23:36:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pollara.com\/wp-content\/uploads\/2019\/06\/FacebookShareforWEB-Devicescape.jpg\" \/>\n<meta name=\"author\" content=\"Pollara Webmaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Pollara\" \/>\n<meta name=\"twitter:site\" content=\"@Pollara\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pollara Webmaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pollara.com\\\/fr-ca\\\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pollara.com\\\/fr-ca\\\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\\\/\"},\"author\":{\"name\":\"Pollara Webmaster\",\"@id\":\"https:\\\/\\\/www.pollara.com\\\/fr-ca\\\/#\\\/schema\\\/person\\\/d7352ebbb416d785149d1a802ca77180\"},\"headline\":\"DEVICEscape 2019 : Mesure d\u00e9finitive par le Canada de la propri\u00e9t\u00e9 et des habitudes d\u2019utilisation des appareils\",\"datePublished\":\"2019-06-21T19:19:27+00:00\",\"dateModified\":\"2024-07-02T23:36:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pollara.com\\\/fr-ca\\\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\\\/\"},\"wordCount\":569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.pollara.com\\\/fr-ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pollara.com\\\/fr-ca\\\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pollara.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/DeviceScapeShareables-device.jpg?wsr\",\"articleSection\":[\"Derni\u00e8res informations\",\"Toutes les publications\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.pollara.com\\\/fr-ca\\\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pollara.com\\\/fr-ca\\\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\\\/\",\"url\":\"https:\\\/\\\/www.pollara.com\\\/fr-ca\\\/devicescape-2019-mesure-definitive-par-le-canada-de-la-propriete-et-des-habitudes-dutilisation-des-appareils\\\/\",\"name\":\"DEVICEscape 2019 : Mesure d\u00e9finitive par le Canada de la propri\u00e9t\u00e9 et des habitudes d\u2019utilisation des appareils &#187; 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