{"id":28281,"date":"2025-11-19T09:38:22","date_gmt":"2025-11-19T14:38:22","guid":{"rendered":"https:\/\/www.pollara.com\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/"},"modified":"2026-01-08T19:37:07","modified_gmt":"2026-01-09T00:37:07","slug":"heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue","status":"publish","type":"post","link":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/","title":{"rendered":"Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue"},"content":{"rendered":"\n

8 novembre 2025 \u2014 Un nouveau sondage Pollara<\/a> montre que Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue, mais elle est loin d\u2019\u00eatre un nom connu de tous. Un Canadiens sur cinq (20%) affirme savoir qui elle est, comparativement \u00e0 16% pour Avi Lewis et 14% pour Rob Ashton.<\/p>\n\n

Dans ce champ d\u2019inconnues, la porte s\u2019ouvre au candidat qui se pr\u00e9sente le mieux pendant la course. \u00c0 cette fin, nous avons montr\u00e9 aux \u00e9lecteurs ouverts au NPD les 30 premi\u00e8res secondes des vid\u00e9os de lancement de ces trois candidats. La vid\u00e9o de McPherson enthousiasme le plus de gens (14%), suivie par celle d\u2019Ashton (13%) et celle de Lewis (8%). Il existe une division notable dans le type<\/em> de partisans du NPD enthousiastes par chaque candidat, McPherson s\u2019adressant aux travailleurs en col blanc et aux dipl\u00f4m\u00e9s universitaires, tandis qu\u2019Ashton s\u2019adresse aux travailleurs manuels et aux personnes \u00e0 faible revenu. <\/p>\n\n

Le sondage a aussi demand\u00e9 \u00e0 ceux qui souhaitent voter pour le NPD quelle direction ils souhaitent voir du parti. Il y a une r\u00e9partition parfaitement \u00e9gale entre ceux qui veulent que le NPD soit un mouvement qui pousse \u00e0 de grands changements (40%) et ceux qui veulent que le NPD se concentre davantage sur la victoire \u00e9lectorale (40%). <\/p>\n\n

Consultez tous les d\u00e9tails dans notre rapport<\/a> et nos tableaux de donn\u00e9es<\/a>, ainsi que des analyses suppl\u00e9mentaires sur la course \u00e0 la direction<\/a> et l\u2019avenir du NPD<\/a> dans notre sous-pile<\/a>.<\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

8 novembre 2025 \u2014 Un nouveau sondage Pollara montre que Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue, mais elle est loin d\u2019\u00eatre un nom connu de tous. Un Canadiens sur cinq (20%) affirme savoir qui elle est, comparativement \u00e0 16% pour Avi Lewis et 14% pour Rob Ashton. Dans … <\/p>\n

Continuer la lecture de « Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue »<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":28251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[213,214],"tags":[],"class_list":["post-28281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dernieres-informations","category-non-classe"],"yoast_head":"\nHeather McPherson est la candidate \u00e0 la direction du NPD la plus connue » Pollara Strategic Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue\" \/>\n<meta property=\"og:description\" content=\"Nous avons test\u00e9 comment les Canadiens r\u00e9agissent aux vid\u00e9os des diff\u00e9rents candidats \u00e0 la direction\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/\" \/>\n<meta property=\"og:site_name\" content=\"Pollara Strategic Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PollaraStrategicInsights\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T14:38:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T00:37:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg\" \/>\n<meta name=\"author\" content=\"Pollara Webmaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue\" \/>\n<meta name=\"twitter:description\" content=\"Nous avons test\u00e9 comment les Canadiens r\u00e9agissent aux vid\u00e9os des diff\u00e9rents candidats \u00e0 la direction\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Pollara\" \/>\n<meta name=\"twitter:site\" content=\"@Pollara\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pollara Webmaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/\"},\"author\":{\"name\":\"Pollara Webmaster\",\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/#\/schema\/person\/d7352ebbb416d785149d1a802ca77180\"},\"headline\":\"Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue\",\"datePublished\":\"2025-11-19T14:38:22+00:00\",\"dateModified\":\"2026-01-09T00:37:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/\"},\"wordCount\":253,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg?wsr\",\"articleSection\":[\"Derni\u00e8res informations\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/\",\"url\":\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/\",\"name\":\"Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue » Pollara Strategic Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg?wsr\",\"datePublished\":\"2025-11-19T14:38:22+00:00\",\"dateModified\":\"2026-01-09T00:37:07+00:00\",\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#primaryimage\",\"url\":\"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg?wsr\",\"contentUrl\":\"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg?wsr\",\"width\":723,\"height\":484},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/#website\",\"url\":\"https:\/\/www.pollara.com\/fr-ca\/\",\"name\":\"Pollara Strategic Insights\",\"description\":\"Canada\u2019s most senior, experienced research project leaders\",\"publisher\":{\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pollara.com\/fr-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/#organization\",\"name\":\"Pollara Strategic Insights\",\"url\":\"https:\/\/www.pollara.com\/fr-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pollara.com\/wp-content\/uploads\/2017\/12\/pollara-1.svg\",\"contentUrl\":\"https:\/\/www.pollara.com\/wp-content\/uploads\/2017\/12\/pollara-1.svg\",\"width\":1,\"height\":1,\"caption\":\"Pollara Strategic Insights\"},\"image\":{\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PollaraStrategicInsights\/\",\"https:\/\/x.com\/Pollara\",\"https:\/\/www.instagram.com\/pollarastrategicinsights\/\",\"https:\/\/www.linkedin.com\/company\/pollarastrategicinsights\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/#\/schema\/person\/d7352ebbb416d785149d1a802ca77180\",\"name\":\"Pollara Webmaster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www.pollara.com\/fr-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91e9c48d2d1e847ec803940d5e916de129db35ebfdb6cafc371110f815deddcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91e9c48d2d1e847ec803940d5e916de129db35ebfdb6cafc371110f815deddcf?s=96&d=mm&r=g\",\"caption\":\"Pollara Webmaster\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue » Pollara Strategic Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/","og_locale":"fr_CA","og_type":"article","og_title":"Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue","og_description":"Nous avons test\u00e9 comment les Canadiens r\u00e9agissent aux vid\u00e9os des diff\u00e9rents candidats \u00e0 la direction","og_url":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/","og_site_name":"Pollara Strategic Insights","article_publisher":"https:\/\/www.facebook.com\/PollaraStrategicInsights\/","article_published_time":"2025-11-19T14:38:22+00:00","article_modified_time":"2026-01-09T00:37:07+00:00","og_image":[{"url":"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg","type":"","width":"","height":""}],"author":"Pollara Webmaster","twitter_card":"summary_large_image","twitter_title":"Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue","twitter_description":"Nous avons test\u00e9 comment les Canadiens r\u00e9agissent aux vid\u00e9os des diff\u00e9rents candidats \u00e0 la direction","twitter_image":"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg","twitter_creator":"@Pollara","twitter_site":"@Pollara","twitter_misc":{"\u00c9crit par":"Pollara Webmaster","Estimation du temps de lecture":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#article","isPartOf":{"@id":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/"},"author":{"name":"Pollara Webmaster","@id":"https:\/\/www.pollara.com\/fr-ca\/#\/schema\/person\/d7352ebbb416d785149d1a802ca77180"},"headline":"Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue","datePublished":"2025-11-19T14:38:22+00:00","dateModified":"2026-01-09T00:37:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/"},"wordCount":253,"commentCount":0,"publisher":{"@id":"https:\/\/www.pollara.com\/fr-ca\/#organization"},"image":{"@id":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg?wsr","articleSection":["Derni\u00e8res informations"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/","url":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/","name":"Heather McPherson est la candidate \u00e0 la direction du NPD la plus connue » Pollara Strategic Insights","isPartOf":{"@id":"https:\/\/www.pollara.com\/fr-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#primaryimage"},"image":{"@id":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg?wsr","datePublished":"2025-11-19T14:38:22+00:00","dateModified":"2026-01-09T00:37:07+00:00","inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.pollara.com\/fr-ca\/heather-mcpherson-est-la-candidate-a-la-direction-du-npd-la-plus-connue\/#primaryimage","url":"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg?wsr","contentUrl":"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg?wsr","width":723,"height":484},{"@type":"WebSite","@id":"https:\/\/www.pollara.com\/fr-ca\/#website","url":"https:\/\/www.pollara.com\/fr-ca\/","name":"Pollara Strategic Insights","description":"Canada\u2019s most senior, experienced research project leaders","publisher":{"@id":"https:\/\/www.pollara.com\/fr-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pollara.com\/fr-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/www.pollara.com\/fr-ca\/#organization","name":"Pollara Strategic Insights","url":"https:\/\/www.pollara.com\/fr-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.pollara.com\/fr-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.pollara.com\/wp-content\/uploads\/2017\/12\/pollara-1.svg","contentUrl":"https:\/\/www.pollara.com\/wp-content\/uploads\/2017\/12\/pollara-1.svg","width":1,"height":1,"caption":"Pollara Strategic Insights"},"image":{"@id":"https:\/\/www.pollara.com\/fr-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PollaraStrategicInsights\/","https:\/\/x.com\/Pollara","https:\/\/www.instagram.com\/pollarastrategicinsights\/","https:\/\/www.linkedin.com\/company\/pollarastrategicinsights\/"]},{"@type":"Person","@id":"https:\/\/www.pollara.com\/fr-ca\/#\/schema\/person\/d7352ebbb416d785149d1a802ca77180","name":"Pollara Webmaster","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.pollara.com\/fr-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91e9c48d2d1e847ec803940d5e916de129db35ebfdb6cafc371110f815deddcf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91e9c48d2d1e847ec803940d5e916de129db35ebfdb6cafc371110f815deddcf?s=96&d=mm&r=g","caption":"Pollara Webmaster"}}]}},"jetpack_featured_media_url":"https:\/\/www.pollara.com\/wp-content\/uploads\/2025\/11\/Squarish-NDP-Leadership-Heather-McPherson.jpg?wsr","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/posts\/28281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/comments?post=28281"}],"version-history":[{"count":3,"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/posts\/28281\/revisions"}],"predecessor-version":[{"id":28415,"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/posts\/28281\/revisions\/28415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/media\/28251"}],"wp:attachment":[{"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/media?parent=28281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/categories?post=28281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pollara.com\/fr-ca\/wp-json\/wp\/v2\/tags?post=28281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}