Our insights lead to executable and successful strategies.

In Search of Canada’s “Middle Class”, Wave 4 (2018)

September 20, 2018 --- At a time when political leaders across the country are making references to helping “The Middle Class”, our study finds that most (76%) Canadians feel Middle Class at a "gut" level, but that just 43% report this class identification when choosing their “class” from among a 4-category hierarchy. Thus, general references and appeals to the Middle Class will find an audience among most Canadians. However, if the discussion evolves into a detailed consideration of class identity, a significant proportion of Canadians will feel left out of those appeals.

Read More

Time Spent 2018: Canadian Perspectives on the Time they Spend with Family, Work, Exercise, Screentime, and Entertainment

August 23, 2018 --- How do Canadians feel about their level of work-life balance, their amount of social media and smartphone screentime, and the perennial struggle between choosing physical fitness over couch potato entertainment options like video games, sports broadcasts, and shows and movies? And, how do they feel about the level of participation of other household members in each of these activities?

Read More

Health Care in Canada Survey: 13th Edition (HCIC 2018)

August 22, 2018 --- Results of the 13th edition of the Health Care in Canada (HCIC) survey were announced today in Ottawa. Established in 1998, the HCIC Survey is Canada’s longest-running, most in-depth survey of the public, general/family physicians, specialists, nurses, pharmacists, allied health professionals, and health care administrators. It identifies and tracks perceived strengths, areas of concern, key current issues, and opportunities for improvement in health care quality, accessibility and affordability.

Read More

Canadians Increasingly Happy with Trudeau Government’s Handling of NAFTA Negotiations

August 17, 2018 --- Representing a significant 11-point increase since December 2017, 56% of Canadians approve of the job that the Trudeau Government is doing in the ongoing NAFTA negotiations with the U.S. and Mexico.  Just 24% disapprove, and 20% are unsure.

Read More