Our insights lead to executable and successful strategies.

SOCIALscape 2018: Canada’s definitive measurement of social media and messaging usage patterns

July 6, 2018 --- In our third edition of SOCIALscape, we found that social media usage remains primarily Facebook-based and focussed upon reading rather than posting. And, we explored the experiences of social media users - some positive, some disturbing. Yet, in a testament to the power of FOMO, very few users are seriously considering quitting.

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Health Care in Canada Survey: 12th Edition (HCIC 2016)

June 27, 2018 --- The latest in our series of analyses of the results of the 12th edition of the Health Care in Canada (HCIC) Survey has been published in the current issue of Healthcare Quarterly. In this article, we focus upon health care improvement priorities amongst the general public and health care providers - especially the top priority: pharmacare.

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What We’re Reading: How the Polls were Right, Causality is Complex, and Bad Math Ruined English Soccer

June 24, 2018 --- Have time for some coffee or tea and a good read?  Click these links for three pertinent readings that we are currently enjoying.

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Ontario Election 2018 Final Report: What Happened? What’s Next?

June 12, 2018 --- In addition to our extensive election polling for Maclean's, we also conducted a final survey on the day and night before Election Day - in order to capture insights into voters' mindsets as they were heading to their polling stations, including their demands, expectations, and priorities for the new Ford PC Government. See our report here.

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