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News Engagement – September 23-29

The week of September 23-29 was a busy week in news, and we’ve changed the formatting of this weekly recap to reflect this. Instead of being in chronological order, the articles will now be grouped by political party or general election news. This should make it easier to navigate through these as more goes on the closer we get to election day.

General Election Stories

Early on in the week, the Munk Debate team announced that they were cancelling the debate on foreign policy that had been scheduled for October 1; they attributed the cancellation to Justin Trudeau not participating.

The opinion piece the Chair of the Munk Debates wrote for the National Post was shared 385 times on Twitter, and received 2,948 engagements on Facebook, and 16 engagements on Reddit.

At the end of the week, a majority of leaders participated in the climate-change marches. Trudeau, Singh and May attended protests in various cities, which drew large crowds. Andrew Scheer did not attend a march and spent the day campaigning in British Columbia, also making an infrastructure announcement.

The Global News wrap up coverage of the marches got 3,853 engagements on Facebook, 234 engagements on Reddit and was shared 124 times on Twitter.  

Liberal Party of Canada

The week started off with Justin Trudeau in Hamilton announcing a suite of healthcare commitments, including improved access to family doctors, increasing mental health services and taking steps towards a national pharmacare program.

The CBC’s coverage of this has gotten 5,323 engagements on Facebook, 525 engagements on Reddit, 1,505 shares on Twitter and 1 share on Pinterest.

A bit later in the week, Trudeau was in Burnaby where he committed to cutting corporate taxes for clean tech companies with net-zero GHG emissions.

Burnaby Now’s coverage of this did not receive much traction on social media, with only 47 Facebook engagements and 1 share on Twitter.

Also announced this week is Trudeau making a commitment to giving lower-income families $2,000 bursaries to cover travelling and camping expenses so that youth can learn about the environment, learn camping skills and creating a national Experience Canada program.

The Post Milennial’s coverage on this received 5,000 engagements on Facebook, and was shared 296 times on Twitter.

At the end of the week, the Liberal Party of Canada announced and released their party platform. The platform is broken into 6 categories, with the top priorities focusing on more money for the middle class, real action to address the climate crisis and stronger gun control. Other key points include banning conversion therapy, ending the blood ban, and raising the personal income tax exemption to $15K.

The platform, on the LPC website, has been shared 1,008 times on Twitter, and engaged with 4,882 times on Facebook.

Conservative Party of Canada

Andrew Scheer started the week in Vaughan, where he laid out a plan that he claims would make it less expensive for Canadians to buy homes. He pledged to allow first-time home buyers to take out 30-year mortgages to lower monthly payments.

The Financial Post’s coverage of this received 18 direct shares to Twitter, and 1,160 engagements on Facebook.

Later in the week, it was revealed that Andrew Scheer had not received the accreditation required to be an insurance broker in Saskatchewan before he was elected in 2004. The Liberals requested an investigation by the Financial and Consumer Affairs Authority of Saskatchewan and the Insurance Councils of Saskatchewan into his claims.

The CBC’s article was directly linked on Twitter 2,572 times, was shared on Pinterest directly once, and received 6,277 engagements on Facebook and 1,476 engagements on Reddit.

It was also announced at the end of the week that Andrew Scheer would not continue a less partisan Senate and would instead resume making partisan appointments. His campaign reconfirmed his stance after CTV asked for follow-up on comments he made after winning the CPC leadership in 2017.

The CTV piece received 1,201 engagements on Reddit, 3,761 engagements on Facebook, 790 direct shares on Twitter and 1 pin on Pinterest.

New Democratic Party of Canada

Jagmeet Singh made a mid-week announcement on Vancouver Island, where the NDP committed to offering a rental subsidy of up to $5,000 to provide help to families who are struggling paying for housing.

The CP24 write up of this announcement did not gain much direct traction – reaching only 3 engagements on Facebook and 7 shares on Twitter.

Towards the end of the week, Singh announced the NDP’s plan to invest $100M over 5 years to fund after-school programs, sports and drop-in centres for youth to keep them from joining gangs.

The CBC write up on this received 28 engagements on Reddit, 143 direct shares on Twitter and 2,001 engagements on Facebook.

Green Party of Canada

Elizabeth May faced another questionable media story – this time after her team photoshopped her holding a reusable cup with a metal straw. In actuality, she was holding a paper cup without the GPC logo.

The Washington Post story was shared directly on Twitter 57 times and shared once on Pinterest. It received no direct engagement on Facebook or Reddit.

At the end of the week, May announced the party’s proposal to implement a robot tax for companies any time they replace a worker with a machine. She went on to say that the tax would be used to fund educational and retraining programs for workers.

The CBC piece on this received 4,011 engagements on Facebook, 73 direct shares on Twitter and 32 engagements on Reddit.

People’s Party of Canada

Mid-week Maxime Bernier sat down with PPC Candidate, Renata Ford, and Larysa Harapyn from Postmedia to discuss the party’s platform. He pledges, if elected, to abolish supply management, to remove the Indian Act and building a fence at the border to stop illegal border crossing.

The National Post’s write up has gotten 2,014 engagements on Facebook, 1,309 engagements on Reddit, and 92 shares on Twitter. The PPC Platform can be found here.

The week of September 23-29 was busy for the leaders of the national parties in Canada's 43rd Election