Lesli Martin

Senior Vice President

A research industry veteran of more than 20 years, Lesli leads many of Pollara’s major client accounts as well as many of our research model and product initiatives. Over the years, Lesli has earned a reputation for client service excellence that is second to none – in no small part driven by her experience as a manager of research departments at a number of storied Canadian brands. Our clients benefit from her research expertise, rooted in a career wherein she has designed and analysed hundreds of surveys and moderated thousands of focus groups for clients in every sector.

Although her client portfolio encompasses every sector, she is well known as a research thought leader in the health care, mental health, ad testing, reputation, retail, financial, and municipal and provincial government spaces. She specializes in discovering the belief and motivational systems at the root of each relevant audience, and illuminating the informational messaging that will provoke and inspire these targets, influencers, and stakeholders.

Lesli is a Certified Analytics & Insights Professional (CAIP). Prior to joining Pollara, she was a senior researcher and account lead at Leger and comScore, and led research departments at Sears, Cossette, and Great Gulf Homes. She has published numerous research-based articles in peer-reviewed medical journals, and her research has been reported in most Canadian media outlets. Lesli holds a BA in Business Communication from Brock University.