Justine is a Corporate Hippie.
She was a senior marketing and communications executive with BMO for over 20 years. She most recently held the executive position of Global Head of Social Media, Brand, and Sponsorships for BMO Financial Group. She is Founder and Co-Principal (with Star Jones) of Instant Impact Group, focused on challenging diversity, equity and inclusion for instant impact. She is the Chief Brand Strategist at Pollara Strategic Insights.
She is an experienced speaker across the US and Canada at Marketing, Sports Marketing and industry Branding and Communications conferences but has also become well-known for her inspirational keynotes and motivational speeches She is often called upon by the media to speak about living with MS, and is a motivational speaker at many conferences, and for many companies.
After being diagnosed with Multiple Sclerosis in 2001, Justine became an advocate for healthy living and is a dedicated meditator. She enjoys pushing herself to the limit and staying fit, mentally and physically, motivating her friends and co-workers to push their limits alongside her. She has recently fully regained her mobility and is running! She believes she is cured.
Justine earned a bachelor’s degree in sociology from the University of Toronto and an MBA from Dalhousie University. Years later, she was honored as the youngest recipient of the Dalhousie University’s 2015 Lifetime Achievement Award.
She wrote a guest column for the Chicago Sun-times ‘Splash” entitled, The Accidental Expert” sharing insights and storytelling to motivate and inspire, while also making people laugh! She has written an inspiring self-esteem book “ The Happy Magic Chair” for kid’s who already know they are magic but sometimes forget, and to help remind adults that they still have their magic, if they are willing to find it. (again).
She is a member of the Board of Directors of The Magnificent Mile Association, the Chicago Police Foundation and is on the Executive Committee of the Chicago Sports Commission and the GNMAA. She is the past Chair of the City of Chicago Municipal Marketing Advisory Counsel and other prominent boards.
Justine is honored to be acknowledged as Out on Bay Street’s 2011 Leading Executive Ally (Toronto); the National Multiple Sclerosis Society’s 2013 “Woman on the Move” (Illinois); the Chicago Business Journal’s 2015 Women of Influence; ; Chicago Sky’s 2016 “Redefine Possible” Women’s Leadership Award recipient; and the 2017 Cohn Weil Memorial MS Honoree.