Fundraising

Optimizer

Our strategic research model to help not-for-profit and charitable organizations improve the effectiveness and ROI of their fundraising efforts.

With Canadians facing heightened fiscal and economic pressures, not-for-profits and charities need to take strategic, research-driven action to successfully raise funds from key segments amongst the public as well as their current and lapsed donor base. Pollara’s Fundraising Optimizer identifies and details who to approach and with what messaging and/or contribution method, in order to increase their likelihood (and size) of giving.

For more information, see our prospectus.