We are the most senior, experienced research project leaders in Canada today.

Because we love research.

We love figuring out how to solve problems, overcome challenges.

We love extracting deep insights and direction for our clients.

We love learning about what makes people tick – what would make a product, policy or logo more appealing; a consumer, service or stakeholder experience more satisfying; an advertising or communications campaign more effective and impactful.

The most senior, experienced research project leaders in Canada

Meet The Team

Don Guy

Chief Strategy Officer

Wendy Iwai

Chief Operating Officer

Craig Worden


Lesli Martin

Vice President

Alison Warner

Vice President

Mubashera Kothawala

Associate Vice President

William Murray

Senior Research Manager (Ottawa)

Andrew Zhao

Research Manager & Director, Advanced Analytics (Edmonton)

Soumya Goel

Research Manager

Sharon John

Research Manager

Connie Cheng

Senior Research Associate (Vancouver)

Mike McDonald

Senior Research Associate (Vancouver)

Danielle Armengaud

Research Associate (Ottawa)