We are the most senior, experienced research
project leaders in Canada today.

Because we love research.

We love figuring out how to solve problems, overcome challenges.

We love extracting deep insights and direction for our clients.

We love learning about what makes people tick – what would make a product, policy or logo more appealing; a consumer, service or stakeholder experience more satisfying; an advertising or communications campaign more effective and impactful.

Wendy Iwai

Chief Operating Officer

Craig Worden


Lesli Martin

Vice President

Daniel Dharmasurya

Senior Research Manager

Mubashera Kothawala

Senior Research Manager

Mike McDonald

Senior Research Associate (Vancouver)

Danielle Armengaud

Research Associate

Martin Redfern

Research Associate