Based in our Ottawa office, Rachida leads and assists with many of Pollara’s global, national, provincial, and local client accounts. As a qualitative and quantitative researcher, she has earned a strong reputation for managing complicated, multi-audience, and multi-modal research studies with stellar customer service and a laser focus on providing actionable insights.

Rachida works with clients in every sector, with notable specialties in CPG, finance and banking, tourism, airlines, telecommunications, public transit, and health care. Her research experience has spanned studies of all types, including public affairs, brand health, corporate reputation, customer experience, usage & attitudes, segmentation, and ad testing.

Rachida holds a Master’s degree in marketing and international business from the National School of Business and Management, Morocco and the Mediterranean Agronomic Institute of Montpellier (CIHEAM-IAMM), France. Prior to joining Pollara, Rachida was a Senior Research Executive at Ipsos.