Pollara Strategic Insights (“Pollara”, “we”, “us”, “our”) understands the importance of privacy and the protection of personal information. We maintain a rigorous privacy and data security program.
For the most part, Pollara’s research activities require us to collect attitudinal, behavioural, and demographic information, which we only analyse and share or publicize in aggregate form, without revealing the individual personal identities or contact information of research participants. However, in some cases, we collect, use, and disclose personal information for research purposes and for reasons that are consistent with the purposes described in this policy, or as otherwise permitted or mandated by law. Personal information is kept securely by us and our service providers and retained only as long as necessary.
Pollara adheres strictly to the codes of ethics outlined by our industry association – the Canadian Research Insights Council (CRIC). As a founding, accredited Gold Seal member of CRIC, and are in full compliance with the CRIC Canadian Code of Market, Opinion, and Social Research and Data Analytics, the CRIC Public Opinion Research Standards and Disclosure Requirements, the CRIC Pledge to Canadians, and ISO 20252:2019. As a member of CRIC, Pollara’s research and business practices are regularly audited.
It should also be noted that Pollara adheres strictly to all privacy legislation, including PIPEDA (the Personal Information Protection and Electronic Documents Act), CASL (Canada’s Anti-Spam Law), and FIPPA (The Freedom of Information and Protection of Privacy Act). Complying with privacy laws has several implications for research suppliers and research buyers, such as:
Personal information is any information, whether recorded or not, about an identifiable individual, or an individual whose identity may be inferred or determined from the information. Examples of personal information include age, name, ID numbers, income, opinions, evaluations, comments, or disciplinary actions.
We may share this de-identified and aggregated information with third parties. We consistently assess our collection, use and disclosure practices to protect personal information, even if the personal information has been de-identified or aggregated.
We retain personal information for as long as necessary to fulfill the purpose for which it was collected or as otherwise permitted by law. Once this purpose has been fulfilled, subject to any legal exceptions, we destroy the information in a secure manner that protects the privacy of the individual to whom the information relates. Our retention and destruction policy is reviewed and updated regularly.
We endeavour to maintain adequate physical, administrative, and technical security safeguards with respect to our offices and information storage capabilities so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. This commitment also applies to the disposal or destruction of personal information.
As part of these precautions, we restrict access to personal information to those employees and, under appropriate contractual arrangements, third party service providers we determine need to know that information in order that we may provide our services. We treat employee misuse of personal information as a serious offence for which disciplinary action may be taken and law enforcement authorities may be informed, if required by law. We are also prepared to take all appropriate steps to enforce the provisions of confidentiality agreements with external parties.
We may rely on external service providers who are located outside of Canada. Some personal information collected by us may therefore be retained in countries other than Canada where privacy laws may offer different levels of protection, and personal information may be subject to access by and disclosure to law enforcement agencies in those jurisdictions.
At Pollara, we pride ourselves on not just meeting but exceeding industry privacy standards. To this end:
The purpose of this statement about our commitment to protecting your privacy is to inform you about Pollara’s practices and procedures when handling Personal Information and to inform you about the Personal Information we collect about you (for example, if you participate in one of our surveys) – and to do so as clearly as possible, with particular reference to the most frequently-asked questions we receive. This statement explains how we use and disclose that information, the choices you have regarding such use and disclosure, and how you may correct that information.
Overall, we are committed to your privacy, and complying with the laws and regulations under applicable privacy laws in Canada. We will treat Personal Information in a manner consistent with applicable laws and any of our own privacy policies which go above an beyond the letter of these laws. This privacy statement applies to any information we collect or receive about you, from any source.
Individuals visiting pollara.com may be asked for identifiable information including name and email address. These requests are typically made only if visitors are using contact forms to send messages to Pollara, or downloading files, subscription forms, or reports. By providing such information, individuals are consenting to Pollara Strategic Insights in the manner described. Consent may be withdrawn by emailing email@example.com.
The use of these tools does not allow Pollara Strategic Insights or any analytics service providers to identify individuals.
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