Pollara's Path to Brand Value (PBV)
The Pollara Model for Measuring and Improving Brand Value
The idea of a brand is intangible, but it has power and influence beyond an organization’s dollar valuation. Strong brands attract and engage, and have an authoritative voice and platform. Weak brands struggle to be heard and to affect the terrain upon which they act.
It can be difficult to determine what a brand is worth and equally hard to explain the importance that a brand carries.
Measuring and improving brand value requires a framework for understanding the power of the rational and emotional associations that consumers and stakeholders have with a product or service.
Pollara’s PBV model seeks to measure and understand what drives your brand value across your key audiences, and provide a clear, actionable path for our clients to improve their brand value.