PollaraADI: Pollara’s Anti-Disinformation Practice
At least seven-in-ten Canadians are concerned about the spread of disinformation and hate, and feel that it should be a major priority for governments to fight back.
This defining challenge of our time is why we launched Pollara ADI – our anti-disinformation research practice devoted to understanding, monitoring, and combatting hate, disinformation, conspiracy, and similar networks and campaigns.
The PollaraADI team uses a 3-pronged methodology – rooted in social listening and cutting-edge research – to profile, understand, and monitor hate, disinformation, conspiracy, and similar campaigns and networks, and help our clients to combat them:
- Disinformation landscape analysis
- Disinformation campaign monitoring
- Counter-message development & audience targeting
