October 17, 2025 – Today, Pollara Strategic Insights released the latest edition of our ongoing hospital reputation tracking study. Conducted regularly since 2019 in order to establish hospital reputation benchmarks, the 2025 wave of the survey reveals that just under half (48%) of Canadians hold a positive overall impression of their primary hospital, with a third (32%) feeling neutral, and only 14% negative. The mean average score is 6.3, on a 0-10 scale.
- These overall hospital reputation ratings have continued to decline slightly as the goodwill seen during the pandemic dissipates. In 2025, positive ratings dropped 4 points compared to 2022, and 13 points since the first year of the pandemic (2020) – with the mean average score down 0.3 points and 0.8 points, respectively. The largest decline in mean scores is seen in Saskatchewan, Alberta, and British Columbia.
Assessments are somewhat more positive when it comes to the quality of care provided
by hospitals, as a slim majority (54%) hold positive impressions, with three-in-ten feeling neutral (29%) and only one-in-ten (10%) negative.
- It is noteworthy that these ratings have stabilized. Following 2022’s post-pandemic drop, positive perceptions of the overall quality of care remain steady. While overall mean average scores are stable (6.6), however, there are notable provincial variations – with BC and Alberta declining while Atlantic Canada, Quebec, and Manitoba see gains.
To see all of the scores on a national and provincial basis, please see our free report.
If you have any questions or require assistance with any hospital or health care-related research, do not hesitate to contact Pollara. With a health affairs research practice led by senior researchers who have conducted every type of study for most federal and provincial health ministries and more than 50 hospitals and health authorities across Canada, Pollara possesses deep health care expertise. We understand the principles, challenges, constraints, and needs at play. And, we understand how research can assist hospitals in developing strategic plans, improving patient satisfaction, devising effective branding and communications strategies, and making sensitive, difficult decisions which reflect and acknowledge the views of their patients and catchment.
