Socialscape

The definitive guide to Canadians' usage of social media and messaging platforms

Since 2016, SocialScape has been the definitive guide to Canadians' usage of social media and messaging platforms.

Do you know who uses each of the top social media and messaging platforms, and how? 

Or, on what platforms your organization and/or brands are getting noticed?

Subscribe to the 2026 edition of SocialScape to better understand your audiences on each platform, and what platforms will provide you with the best ROI. 

Building upon 5 waves of in-depth social media usage tracking research, SocialScape 2026 will continue to measure and track who uses each of the top social media and messaging platforms and how they use them. 

And, every subscriber’s report will include a dedicated chapter of confidential results specific to their organization and/or brands, identifying which platforms are most appropriate and effective – and provide the best ROI – for their organization.

For more study and subscription details, see our prospectus.