May 30, 2022 – A new Pollara Strategic Insights study, conducted on behalf of News Media Canada, shows eight-in-ten (79%) Canadians believe web giants like Facebook and Google should have to share revenue they generate from Canadian news content with the Canadian media outlets that produce these copyrighted stories. The proportion who strongly supportive (42%) of this outnumber the strongly opposed (4%) by a 10:1 ratio.
This survey also found that nine-in-ten (90%) Canadians believe it’s important that local media outlets survive, and eight-in-ten (80%) support Parliament passing a law that would let smaller outlets negotiate collectively with the web giants.
Notably, this is a topic that has broad cross-partisan support with the supporters of all parties placing a high level of important on the survival of local media outlets, and supportive of forcing web giants to share their revenue with Canadian media outlets.
| Federal Voting Intention | Important that local media outlets survive | Web giants should have to share revenue with Canadian media outlets | Parliament should pass a law that would let smaller outlets negotiate collectively with the web giants |
|---|---|---|---|
| Liberal | 96% | 86% | 88% |
| CPC | 86% | 71% | 74% |
| NDP | 94% | 83% | 84% |
| Bloc | 92% | 97% | 94% |
| Green | 97% | 81% | 88% |
| PPC | 65% | 61% | 65% |
| Undecided | 89% | 73% | 73% |
These are some of the findings arising from a survey conducted by Pollara Strategic Insights, on behalf of News Media Canada. Pollara conducted an online survey of N=1,500 adult Canadians between May 20to May 26, 2022. Data has been weighted by gender, age, and region statistics, based on the most recent census data, so as to be representative of all Canadians. Online surveys cannot be officially assigned a margin of error, but a probability sample of this size is accurate within ± 2.5%, 19 times out of 20.
For more information, please see the News Media Canada release and the Interview Schedule.
