February 23, 2022 – Canadian asset management company Evermore Capital Inc. announced today the launch of Evermore Retirement ETFs, the first and only target date exchange traded funds (ETFs) in Canada. As part of this launch, Evermore commissioned Pollara Strategic Insights to conduct a survey amongst self-directed investors. The study revealed a lack of knowledge amongst this group of investors.
The survey revealed ETF-related engagement and education gaps amongst self-directed investors, as just under half currently hold (46%) and feel knowledgeable about (49%) ETFs. Indeed, four-in-ten (42%) self-directed investors indicated they are not investing in ETFs because they do not know enough about this investment option. Addressing these gaps, Evermore Retirement ETFs intend to simplify retirement investing.
These are some of the key findings arising from an online survey conducted by Pollara Strategic Insights on behalf of Evermore Capital from September 23 – 30, 2021 amongst a reliable sample of N=1,000 Canadian investors aged 25 to 65 who self-direct at least some of their investments. A probability sample of this size carries a margin of error of ±2.5%, 19 times out of 20.