Structural Equation Modelling
A brand has numerous attributes and different people value those attributes differently.
Structural equation modelling, although complex ‘sounding’, ultimately allows us to synthesize a large data set into an actionable road-map. Structural Equation Modelling makes it possible to simplify and visualize how different segments react to the attributes of your brand, and how people’s emotional and rational thought processes can be efficiently channelled to increase brand value.
Structural equation modelling is an approach to data modelling that uses regression analysis and iterative algorithms to produce a map of the public’s decision pathways as they relate to your brand.