June 25, 2023 —The June edition of Pollara Strategic Insights’ Rage Index shows the mood of Canadians continuing to improve, with the Rage Index falling 5 points since December.
This decline in anger has been primarily concentrated among men, leading to the largest gender gap recorded on the Rage Index over the past year, with women significantly angrier than men. This gap is especially pronounced when it comes to feelings towards the Canadian economy (60% of women frustrated/angry vs. 46% of men) and their personal financial situations (41% of women frustrated/angry vs. 32% of men).
“The ongoing economic pressures of inflation are hitting women harder than men.” said Dan Arnold, Pollara’s Chief Strategy Officer. “We don’t see high intensity anger among women yet, but there’s widespread frustration.”
This wave of the Rage Index looked at topical issues, including reports of Chinese interference, the NHL’s Stanley Cup playoffs, and government subsidies for EV plants. Feelings towards the later are mixed – in Ontario, more feel positive than negative about these subsidies (31% pleased/happy vs. 27% annoyed/angry), but feelings skew negative in Quebec and the Prairies. See the full details in our report.