June 20, 2023 — New polling from Pollara Strategic Insights conducted on behalf of the Greater Toronto Airport Authority (GTAA) shows 75% of travellers through Toronto Pearson Airport over the past year are satisfied with their experience.
“Despite news coverage of airport lineups last summer and winter storm delays over the holidays, most Canadians who have travelled through Pearson feel good about their experience,” said Dan Arnold, Pollara’s Chief Strategy Officer.
When Canadians are asked how they feel about Toronto Pearson Airport, impressions run neutral to positive, with over three times more people feeling positive (38%) than negative (11%) toward the airport. Among those travelling through Pearson over the past year, positive sentiment runs 17 points higher, with no increase in negative feelings.
These positive feelings by Pearson visitors are partly being driven by increased usage of new digital tools at the airport, including a live wait times dashboard, interactive digital maps, and YYZ Express. At least eight in ten users of these digital tools report a good experience, and the majority of users say they are likely to use them again.
These findings come from an online survey of 2,000 adult Canadians conducted from April 19 to 27, 2023. See the full findings and survey methodology in our report.
