January 7, 2021 — Our annual hospital reputation tracking survey reveals that Canadians held a significantly improved overall impression of their primary hospital in 2020, as compared to 2019. In September 2020 – six months into the COVID-19 pandemic – Canadians who held an opinion about their primary hospital provided a mean average impression rating score of 7.1 on a 0-10 scale. In 2019, the average impression score was 6.5. All provinces and regions provided higher overall impressions, except Saskatchewan – where the mean average rating held steady year-over-year.
Amongst Canadians with an opinion, impressions of the overall quality of care provided by their primary hospital increased slightly compared to 2019 (7.1 vs. 6.9). Most provinces and regions provided higher impressions of quality of care, with Manitoba residents expressing the greatest increase (6.8 vs. 5.8). In contrast, residents of Saskatchewan and Quebec exhibit somewhat reduced impressions on this factor.
On average, Canadians with an opinion on the matter provide an impression rating of 7.3 to their primary hospital’s management of, and response to, COVID-19. Primary hospital impressions on this factor are highest in Atlantic Canada (7.8), B.C. (7.6), Alberta (7.5) and Ontario (7.5), whereas they are below the national average in Quebec (7.0), Saskatchewan (6.7), and Manitoba (6.6).
For the full detailed results, please see our report.