September 29, 2022 – Pollara’s 2022 Canadian Telecom Sentiment Report shows a majority (59%) of Canadians are annoyed or angry about telecom companies, ranking ahead of insurance companies (51%), airlines (45%), real estate companies (41%), banks (41%), and grocery stores (40%).
Price is driving much of this negativity, as two-thirds (66%) of Canadians say their cell phone bill would be “unaffordable” if it rose by 10%. Moreover, telecom bills trail only groceries and gas as the cost of living bills that make Canadians angriest:
When asked about other Telecom irritants, the majority of Canadians report being annoyed or angry at companies who try to upsell them (63%), hidden fees (59%), and locking phones to networks (57%). Close to half are also upset about fees for going over their data limit (49%), their monthly bill (48%), and roaming charges (48%).
These findings come from the 2022 Canadian Telecom Sentiment Report, conducted by Pollara on behalf of Globalive. The survey was fielded online between September 2nd and 12th, 2022, among 3,105 Canadians 18 years and older. A probability sample of this size would carry a margin of error of ± 1.8%, 19 times out of 20.
For a detailed summary of the findings from this survey, please see our report . For Globalive’s commentary on the survey, you can read their press release.