February 23, 2022 – A new Pollara Strategic Insights survey of drivers and delivery people working on the Uber platform reveals very high support for the new agreement between Uber Canada and UFCW Canada. The study also found that drivers and delivery people provide resounding support to their provincial government enacting the slate of industry reforms that are laid out in the agreement.
- After reading a description of the agreement, 85% of all drivers and delivery people working on the Uber platform expressed support for it. Only 6% were opposed. Notably, 87% of drivers and delivery peop le in BC and Ontario were supportive.
- After reading the list of proposed reforms for app-based workers contained in the agreement, 89% of drivers and delivery people expressed support, and only 4% were opposed. Nine-in-ten drivers and delivery people in BC (91%) and Ontario (90%) were supportive.
Testing support for each of the reforms separately revealed high, strong support for provincial governments enacting each of the individual reforms proposed, with each element garnering between 86% to 91% support.
These high levels of support for the Uber Canada-UFCW Canada agreement and their industry reform proposals are not surprising given that the survey also found that the goals of the agreement and its proposed reforms align very strongly with driver and delivery people’s values and preferences – especially their strong desire to maintain flexibility and control over their schedule.
These are the key findings of an online survey conducted from February 2-9, 2022 by Pollara Strategic Insights, on behalf of Uber Canada, amongst a randomly selected, representative sample of N=1,000 app-based rideshare drivers and delivery people on the Uber platform. Survey results amongst the total sample carry a margin of error of ± 3.1%, 19 times out of 20. The sub-samples and margins of error for BC and Ontario drivers and delivery people were n=197 (± 7.0%) and n=537 (± 4.2%), respectively.
For a detailed summary of the findings from this survey as well as a summary of the agreement and its proposed reforms, please see our report. For UFCW and Uber’s commentary on the agreement, their proposed industry reforms, and this study, please see their opinion editorial in iPolitics.
