April 25, 2022 – A new Pollara Strategic Insights survey exploring Canadians’ sentiments on the current state of the national telecommunications industry has found that eight-in-ten (81%) Canadians believe that true wireless competition among cellphone providers would lead to lower prices for Canadians.
Over half (52%) of Canadians reported they were more stressed than usual about their cellphone bill because of inflation. When asked about the biggest issues that they have with the telecommunications market, Canadians continued to cite high prices compared to other countries (87%) and the lack of competition in the market (73%).
These are some of the results of a survey Pollara conducted on behalf of Globalive Capital. From April 14 – 20, 2022, Pollara conducted an online survey amongst a randomly-selected, reliable sample of N=3,050 adult Canadians. The data is weighted by gender, age, and region using standard statistical techniques in order to ensure the sample accurately reflects the adult Canadian population according to the latest national census.
When asked about the pending sale of Freedom Mobile, two-thirds of Canadians (67%) stated that it is important that Freedom Mobile be sold to an independent carrier in order to promote increased competition. Of the most important factors that must accompany the sale of the company, a commitment to low prices by the potential buyer was the top priority for almost nine-in-ten (87%) Canadians, with the use of 5G technology also an important commitment for 62%.
Of other top priorities that Canadians have for the buyer of Freedom Mobile, reliable coverage (86%), good customer service (85%), and expanding coverage areas (82%) are all commitments that at least eight-in-ten Canadians also expect to be made.