January 15, 2024 – As the 2024 US presidential cycle kicks off with the Republican Iowa Caucus, a Pollara survey finds Canadians unsure how the upcoming US election will end. A similar share of Canadians expect President Biden to be re-elected (25%) as expect the return of President Trump (22%), but the majority either don’t know who is most likely to win (28%) or expect another Democratic (14%) or Republican (11%) contender to emerge and take the White House.
Canadians are largely negative about Trump, with nearly three times more feeling negative (63%) than positive (23%) emotions towards him. At the same time, Canadians are mixed on Biden, with a similar share feeling positively (41%) and negatively (42%) about him.
Younger Canadians are the most down on Biden and the most positive towards Trump. Indeed, a similar share of 18-34 year olds in Canada have positive feelings towards Trump (37%) and Biden (34%).
These findings mark the launch of Pollara’s syndicated study on the 2024 US Presidential election. In addition to providing monthly updates on how Canadians feel about the US election, we’ve partnered with Emerson College to provide subscribers with regular reports on polling among Americans. This will include polls and analysis on the primaries, presidential election, and key gubernational/state elections. Subscribers will also receive invites to exclusive seminars with experts at Emerson College.
See full details of the poll findings and subscription information here.


