January 10, 2022 – Don Guy is pleased to announce the following additions and promotions to the team at Pollara Strategic Insights, once again Canada’s fastest growing research and data insights company. The announcement comes on the 25th anniversary of the launch of the Pollara banner under founder Michael Marzolini in 1997.
Dan Arnold, most recently Director of Research and Advertising to Prime Minister Justin Trudeau for the past six years, is returning home to Pollara as Chief Strategy Officer. Pollara’s growing client roster will benefit from the expertise that Dan has gained from managing the intensive quantitative and qualitative data analytics and advertising programs for Canada’s largest marketer – the Government of Canada.
In addition to his role as Chief Strategy Officer at Pollara, Dan will bring his experience leading the Trudeau Liberals’ research program for their three election victories to PoliScience Inc., a new standalone sister company that will exclusively meet the needs of partisan political clients clamouring for cutting-edge research and analytics insights exclusively in the political sphere. PoliSci will offer new research tools to political parties and candidates at competitive rates in upcoming municipal, provincial and federal elections in Canada and abroad.
In addition to his leadership role as President at Pollara Strategic Insights, Craig Worden also assumes the role of Chief Innovation Officer, charged with designing and building new, groundbreaking research models, syndicated studies, and research-based service offerings. He will also oversee the expansion of features and capabilities of Pollara’s Online+ research platform – an industry-leading sample engine that surveys respondents across all contact points, including multiple online panels and social media platforms, through a proprietary targeting algorithm, in order to provide our clients with the most representative samples of their target audiences.
Lesli Martin is promoted to Senior Vice President. Our clients will continue to benefit from her research expertise and devotion to the highest standards of client service – as well as her leadership on our new 2022 product offerings in the health care, mental health, ad testing, and municipal spaces.
Dan will be stationed in Ottawa, bolstering Pollara’s renewed growth in that market. He will be collaborating with team members in Toronto and recent additions to our team in Western Canada. In 2021, Vice President Alison Warner joined Pollara in Vancouver, after a distinguished career in the federal public service and other national market research firms in Canada and the United States. She brings a wealth of expertise to our clients, including extensive experience conducting program evaluations and research for the pharmaceutical and biotech sectors. Based in Edmonton, Director of Advanced Analytics Andrew Zhao also joined Pollara in 2021,allowing our clients to benefit from the insights he uncovers through his expert use of a wide array of industry-leading advanced statistical techniques as well as his experience conducting research for a wide range of private, public, and not-for-profit sector clients.
Pollara’s revenues have tripled in the past four years and are on pace to double again this year thanks to tremendous support from existing, returning, and new clients requiring consumer, public affairs, brand, and reputation research across all sectors, including financial services, health care, telecommunications, consumer packaged goods, and the not-for-profit and public sectors.
For more information about these exciting announcements or if you have any research needs, please contact any member of our team. Additional information about all of the members our team can be found on the Team page on our website.
