January 26, 2024 – Today, Uber Canada released the results of a new national survey of their earners – that is, drivers, delivery people, and those who perform both roles – conducted on Uber’s behalf by Pollara Strategic Insights. The study found that Uber earners in Canada provide high and intense approval for the agreement signed between Uber Canada and UFCW Canada in January 2022. The research also found that Uber earners also provide resounding support to their respective provincial government enacting the slate of industry reforms for app-based workers that are laid out in the Uber Canada-UFCW Canada agreement.
On behalf of Uber Canada, Pollara conducted an online survey amongst a randomly selected, representative sample of N=2,010 rideshare drivers, delivery people and cross-dispatch drivers on the Uber platform (collectively referred to as “earners”) from December 14-22, 2023. Survey results amongst the total sample carry a margin of error of ± 2.2%, 19 times out of 20. Sub-samples carry higher margins of error, such as BC earners (n=581;± 4.1%), Ontario earners (n=655; ± 3.8%) and Quebec earners (n=648; ± 3.8%). Full methodological details can be found at the end of the memorandum listed below.
Some of the key findings of the study include:
- After reading a description of the Uber Canada-UFCW Canada agreement, 82% of all Uber earners approve of it. Only 5% express disapproval. Between 78% to 80% of earners in BC, Ontario, and Quebec approve of the agreement.
- After reading the list of industry reforms for app-based workers laid out in the Uber-UFCW agreement, 79% of earners express support for their provincial government enacting these reforms, and only 6% oppose. Eight-in-ten earners in BC (79%), Ontario (78%), and Quebec (80%) are supportive.
- Testing support for each of the reforms individually reveals high, strong support for provincial governments enacting the reform package, with each element garnering between 85% to 88% support in BC, 84% to 85% in Ontario, 86% to 90% in Quebec, and 83% to 95% support among earners in the remaining provinces.
- These high levels of support for the Uber Canada-UFCW Canada agreement and their industry reform proposals are not surprising given that the goals of the agreement and reforms appear to align very strongly with earners’ values and preferences. See the survey results for an analysis of earners’ values, preferences, and priorities as earners on the Uber platform.
For additional study results, please see the memorandum report in English or French.
